Eli Schwartz

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Nofollow vs Follow Links – Who cares?

In 2005, Google along with the other search engines that at the time still mattered launched a new attribute to describe a link termed the “nofollow”. The nofollow attribute was a way for Google to disincentivize a spam issue specifically to acquire links that was spiraling out of control. With the nofollow attribute, websites could in theory negate the SEO value of any outbound link simply by declaring them to be nofollowed.


Stop using marketing jargon

Jargon kills the internal influence and unnecessarily impacts the effectiveness of a marketing team. Jargon, abbreviations, and bullets without explanation have their utility, but they should not be used in a public setting that includes a non-marketing audience.


Marketers should use strong project code names – even for core parts of the job

In the military, operations are typically given a code name to align everyone to the mission and keep the actual objective secret. As the practice took hold in World War I and II, the naming convention of missions began to take on names that connoted strength. Winston Churchill had a role in personally picking the names of missions and even set out guidelines that encouraged planners to use names of heroes of antiquity, figures from Greek and Roman mythology, and names of war heroes.


5 Lessons from Google’s Super Bowl Commercial

In this year’s Super Bowl like all the past years, Google ran a commercial. In prior years, Google highlighted search, but this year they decided to put the focus on the Google Assistant.  Based on immediate Twitter responses as well as recaps about the ads that ran this year, Google definitely hit the mark by causing an emotional response.

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