How long does SEO take?

Understanding how long it will take to generate results is one of the biggest questions anyone looking to undertake any SEO effort is going to want to answer. The challenge with this and many other questions is that there is no blanket answer. Each and every site has its own unique fingerprint in Google’s index …

robots file

TurboTax’s Robots NoIndex Brings Regulatory Attention to SEO

Update May 22, 2019:   Additional fallout from this issue includes the City of Los Angeles suing Intuit,Senators including Bernie Sander and  Elizabeth Warren launching an investigation, and  the state of New York launching a probe.  All of these efforts refer to the robots directive as a deceptive search practice.  “These companies’ actions in hiding Free File [Alliance] from search engine results — and therefore from consumers — in order to artificially inflate profits and deprive low-income consumers of cheaper product merit investigation as unfair and deceptive practices,”  As of today, there is still a robots directive on the internal pages mentioned in the earlier post. Last week, ProPublica broke the news that both …

SEO Profit Calculation and Why It Beats Every Other Channel

When compared to any marketing channel, organic SEO is going to be one of the most profitable channels because there is a relatively low initial investment and the costs can be amortized over a multiple year period. The basic ROI formula for customer acquisition channels is whatever the value of the customer is to the …

The Ugly Side of Keyword Targeted Display Ads

Using keyword (AKA contextual) targeting for display ads might seem like a no-brainer, but it oversimplifies the tight match that there needs to be between the content theme and the ad. Contextual targeting on any ad network uses keywords chosen by the advertiser to drive the auction for where an ad placement will display. When …

SEO Keyword Research Should Start at the Top of the Funnel

While there are many debates within the realm of SEO over what strategy is most effective to grow SEO traffic, the one thing everyone can agree on is that content – in any format- is the most critical component of any organic effort. Fast pages with a clean architecture will never drive any organic value …

International SEO Guide and Process

The first time I was faced with an international SEO challenge, I remember being completely baffled and having no idea where to start. I had plenty of SEO experience, but absolutely no background in doing SEO in languages I did not understand. As I started to dig into the SEO potential of the sites I …

SEO Prediction and Themes for 2019

Year after year in December there have , many have been predicting the year of impending death of SEO and there were some years, I almost believed it. Now, not only do I not think SEO is on any sort of death bed, I think that its brightest years are still to come. For years, …