Nofollow vs Follow Links – Who cares?

In 2005, Google along with the other search engines that at the time still mattered launched a new attribute to describe a link termed the “nofollow”. The nofollow attribute was a way for Google to disincentivize a spam issue specifically to acquire links that was spiraling out of control. With the nofollow attribute, websites could …

Stop using marketing jargon

Jargon kills the internal influence and unnecessarily impacts the effectiveness of a marketing team. Jargon, abbreviations, and bullets without explanation have their utility, but they should not be used in a public setting that includes a non-marketing audience. Each time a word is used that is not understood by the listener or reader, an opportunity …

Agile vs Waterfall SEO

Within technology project management there are many popular methods for organizing workflow. The two most common are Waterfall and Agile. There are advantages and disadvantages to each one, but for SEO Agile is the way to go. Waterfall Waterfall is essentially a linear process for project management and development. Step one must be completed before …

5 Lessons from Google’s Super Bowl Commercial

In this year’s Super Bowl like all the past years, Google ran a commercial. In prior years, Google highlighted search, but this year they decided to put the focus on the Google Assistant.  Based on immediate Twitter responses as well as recaps about the ads that ran this year, Google definitely hit the mark by …

Blue Ocean SEO is where the profit really is

In their bestselling book, Blue Ocean Strategy, authors Chan Kim & Renée Mauborgne promote a creative approach to marketing. They contend that when companies compete with each other in a known space market space with defined boundaries, this should be a termed a Red Ocean. In this space, companies need to outperform their competition by …

SEO and PPC are not enemies – they should work in tandem

Very often in conversations about digital marketing, I hear SEO (free search traffic) referred to as the opposite side of the spectrum of SEM (paid search marketing). In this view, SEO and SEM teams are competing with each other for resources and budget. In my opinion, this is not the right way to view these …

The Compounding Effect of SEO

In the world of investing whether at an exclusive hedge fund or a basic retirement plan, the effect of compounding growth is a bigger driver of returns than lucky timing or discovering massively undervalued opportunities. Explained simply, compounding is the idea of earning returns – even small ones – which are then added to the …