SEO manager

The SEO Job Outlook: Everything you wanted to know

 Over the last year I noticed that the velocity of inbound recruiters pinging me about SEO roles had been increasing. I was curious whether there are actually more SEO roles or am I just “lucky.” To understand the total landscape a bit more I turned to LinkedIn Sales Navigator to do some deeper research on …

Is SEO Marketing?

In most organizations, SEO is typically considered a marketing function but should it be? The answer to this depends on the SEO needs of the company. In a smaller organization or a company who’s primary online presence has less than 100 pages SEO efforts will primarily focused on the content aspects to organic marketing: Keyword …

Podcasts of Search and Digital Marketing

I frequently get asked by people new to the world of digital marketing for some resources on learning online marketing. When I first started learning SEO, my education came from a few books I found. Those books still exist, but they wouldn’t be the best way to learn something as dynamic as search in 2020. …

When to start SEO

Unlike paid traffic, SEO is not an instant faucet of growth; therefore an SEO foundation must be poured long before a site actually needs the traffic. At the same time, SEO is not a simple side project and an SEO focus immediately upon the launch of a company risks diverting resources from other channels that …

Why CCPA is the greatest thing ever for SEO

In mid-2018, the EU had the greatest impact on the tech industry EVER with the implementation of their overarching privacy law: GDPR. Since the EU doesn’t have the same lobbying culture that we do in the US, tech companies and the industry overall didn’t have enough influence on the wording of the law as they …

How to hire for an in-house SEO opening

Hiring for SEO is really hard and it is about to get even harder. After an extended period of time where many large organizations chose to not focus on SEO internally, there is suddenly renewed interest in hiring for SEO. The following is my opinion based on independent research on the sequence of events behind …

What does search query intent mean?

In the early days of SEO, the process of choosing keywords to target was quite literal. It really mattered whether you optimized for the singular vs plural version of a keyword or which specific synonym you included in a piece of content. In the same vein, ideas such as keyword density (using a keyword multiple …