Eli Schwartz

Taiwan SEO and SEM Guide – 📌Eli Schwartz

Interestingly, Taiwan is one of the only developed countries in the world that is not a member of the UN. They are quickly transforming from a country that produced low end goods to a high tech economy. Taiwan’s largest economic advantage is its geographic proximity to a massive customer base for their products in China.

  • Population size: 24 million
  • Internet penetration 84%
  • Most popular search engines: Yahoo, Google
  • Currency TWD
  • Language: Mandarin
  • Time zones: GMT + 8
  • Major cities: Taipei
  • Most popular Internet TLD .TW. CO.TW


What you need to know to run successful campaigns: Very similar to Japan, many people start their searches with Yahoo although this algorithm is also backed by Google. In order to run paid campaigns on Yahoo Taiwan you will need to create a separate account with Yahoo Taiwan.