Eli Schwartz

This tiny island with only a few million people is an economic powerhouse and is the regional headquarters for many global technology companies. Singapore has an outsized influence on the rest of the region and the world. English is the official language and it is an absolute cultural melting pot with native populations of ethnic Chinese, Malays and Indians mixed in with a sizeable expatriate community from the rest of the world.

  • Population size: 5 Million
  • Internet penetration: 82%
  • Most popular search engines: Google
  • Currency. SGD
  • Language: English
  • Time zones GMT + 8
  • Major cities:  Singapore
  • Most popular Internet TLD

 

What you need to know to run successful campaigns: There is no special modification you would need to make just for Singapore, other than to use UK English. If you are already running campaigns in Australia, there’s no reason not to expand your efforts to Singapore too.