International SEO

International SEO is Now Impossible Without A VPN

At the end of last month, Google announced that they would no longer change results based on the Google TLD used to conduct the search. Anyone that specializes in International SEO was already aware that merely changing the Google domain was not enough to see how results looked in another country (Google already included searcher …

Google Express

Google Express is Now Free

Google Express originally called Google Shopping Express quietly ended their subscription pricing on August 23rd. Up until today, Google charged an annual subscription just like Amazon Prime. The Google Express news of the day was dominated by the announcement that Google and Walmart would be partnering on voice search to combat Amazon, but there was …

Are soft 404’s Bad?

You may have seen errors in your Google Search Console about soft 404’s and wondered what they are. According to Google, a soft 404 is when the crawler discovers a page that Google believes to be an error page, but returns a 200 OK response header. This is a very important point since not returning …

Reputation Management After An Arrest

Throughout my decade plus of involvement in SEO, I have been contacted a few times by friends and acquaintances with ‘SEO emergencies’. If you guessed that the emergency had something to do with handcuffs, you are right. In each case,  the ’emergency’ had something to do with a negative article in the press that detailed …

How Whatsapp’s Snapchat Cloned Stories Feature is Doing

With its much-awaited IPO on the New York Stock Exchange, this is Snap’s biggest week in its short company history. For the longest time, Facebook, Snap’s most obvious competitor has been using every tool in its arsenal to undermine Snapchat’s success by offering the same features to Facebook users. Last week, Facebook aimed its most …

Singapore Leads the World in Fintech

As a tiny country with limited natural resources, Singapore built its outsized influence on the world as a hub of global finance. With the advent of progressive financial technologies eponymously named “Fintech”, Singapore is well ahead of the curve and is reinventing itself into a center of fintech innovation. Singapore has a solid head start …

TPP is Dead and This is Good for the Internet

In keeping with a pledge he made on the campaign trail, Donald Trump signed an executive order effectively canceling the Trans Pacific Partnership (TPP) trade deal. While the Internet is currently in hysterics over Donald Trump’s activities over the last few days, the cancellation of TPP is one move that should delight all fans of …

17 Must Have Marketing Tools for 2017

Being a marketer can sometimes feel like the whole company is on your shoulders. You have customers, investors, managers, employees and family all clamoring for your attention, but only have 24 hours a day to get everything done. You probably know that there are online tools which will help with your marketing, but you don’t …