17 Must Have Marketing Tools for 2017

Being a marketer can sometimes feel like the whole company is on your shoulders. You have customers, investors, managers, employees and family all clamoring for your attention, but only have 24 hours a day to get everything done. You probably know that there are online tools which will help with your marketing, but you don’t …

Strategies for Marketing in Asia

This post originally appeared on the Y Combinator Blog here: http://blog.ycombinator.com/strategies-for-marketing-in-asia/ After a year and a half leading SurveyMonkey’s marketing efforts in Asia, I have gleaned insights about the Asian market that would’ve taken me much longer to learn from a distance in the US. SurveyMonkey is the world’s leading survey platform and before I arrived …

Smartphone Messaging in Asia: Who’s Winning?

This post was originally published on the Y Combinator blog here: http://blog.ycombinator.com/smartphone-messaging-outside-the-us-whos-winning/ Person-to-person communication on a mobile phone has always been the most basic of all mobile phone features, but the proliferation of fast and abundant internet access has fostered a well-funded competition to be the go-to mobile messaging platform. Like almost everything in technology, there …

Videos

Presentation I shared at Echelon Asia in Singapore   Presentation I shared at the Digital Marketing Summit Singapore

The Ultimate Guide to SEO and SEM in Asia

Note: this guide will be a work in progress, and if you have any suggestions, please get in touch! In the 1980’s when global commerce kicked into high gear, corporate marketing departments thought it would be a good idea to carve up the world into regions that mostly aligned with continents. The largest of these …

Vietnam SEO and SEM Guide

As a communist country that was closed to the world for many years, Vietnam has been growing by leaps and bounds since their government initiated economic reforms in the late 1980’s. Since 2000, Vietnam has had one of the highest economic growth rates in the world and has a burgeoning middle class.   Population size: …

New Zealand SEO and SEM Guide

Usually lumped in with Australia as a single market, New Zealand is actually 900 miles off the Australia coast in the Southwest Pacific. It is an export driven economy with a relatively small population and actually does have more sheep than humans.   Population size: 5 million Internet penetration: 86 % Most popular search engines …

Phillipines SEO and SEM Guide

Known for its highly educated but lower paid workforce that attracts western companies. Philippines is transitioning from an agricultural country to one based on services and manufacturing and is predicted to have one of the largest economies in the world sometime in the next 30 years.   Population size: 109 Million Internet penetration: 43% Most …

Hong Kong SEO and SEM Guide

While Hong Kong is a part of China, it is considered a special administrative region. Hong Kong is a global financial hub and is in competition with Singapore to be the number one choice for regional headquarters of global companies. A British colony as recently as 1999; English is widely spoken and understood in business. …

Singapore SEO and SEM Guide

This tiny island with only a few million people is an economic powerhouse and is the regional headquarters for many global technology companies. Singapore has an outsized influence on the rest of the region and the world. English is the official language and it is an absolute cultural melting pot with native populations of ethnic …