Singapore Leads the World in Fintech

As a tiny country with limited natural resources, Singapore built its outsized influence on the world as a hub of global finance. With the advent of progressive financial technologies eponymously named “Fintech”, Singapore is well ahead of the curve and is reinventing itself into a center of fintech innovation. Singapore has a solid head start …

TPP is Dead and This is Good for the Internet

In keeping with a pledge he made on the campaign trail, Donald Trump signed an executive order effectively canceling the Trans Pacific Partnership (TPP) trade deal. While the Internet is currently in hysterics over Donald Trump’s activities over the last few days, the cancellation of TPP is one move that should delight all fans of …

17 Must Have Marketing Tools for 2017

Being a marketer can sometimes feel like the whole company is on your shoulders. You have customers, investors, managers, employees and family all clamoring for your attention, but only have 24 hours a day to get everything done. You probably know that there are online tools which will help with your marketing, but you don’t …

Strategies for Marketing in Asia

This post originally appeared on the Y Combinator Blog here: http://blog.ycombinator.com/strategies-for-marketing-in-asia/ After a year and a half leading SurveyMonkey’s marketing efforts in Asia, I have gleaned insights about the Asian market that would’ve taken me much longer to learn from a distance in the US. SurveyMonkey is the world’s leading survey platform and before I arrived …

Smartphone Messaging in Asia: Who’s Winning?

This post was originally published on the Y Combinator blog here: http://blog.ycombinator.com/smartphone-messaging-outside-the-us-whos-winning/ Person-to-person communication on a mobile phone has always been the most basic of all mobile phone features, but the proliferation of fast and abundant internet access has fostered a well-funded competition to be the go-to mobile messaging platform. Like almost everything in technology, there …

Videos

Presentation I shared at Echelon Asia in Singapore   Presentation I shared at the Digital Marketing Summit Singapore

The Ultimate Guide to SEO and SEM in Asia

Note: this guide will be a work in progress, and if you have any suggestions, please get in touch! In the 1980’s when global commerce kicked into high gear, corporate marketing departments thought it would be a good idea to carve up the world into regions that mostly aligned with continents. The largest of these …

Vietnam SEO and SEM Guide

As a communist country that was closed to the world for many years, Vietnam has been growing by leaps and bounds since their government initiated economic reforms in the late 1980’s. Since 2000, Vietnam has had one of the highest economic growth rates in the world and has a burgeoning middle class.   Population size: …

New Zealand SEO and SEM Guide

Usually lumped in with Australia as a single market, New Zealand is actually 900 miles off the Australia coast in the Southwest Pacific. It is an export driven economy with a relatively small population and actually does have more sheep than humans.   Population size: 5 million Internet penetration: 86 % Most popular search engines …

Phillipines SEO and SEM Guide

Known for its highly educated but lower paid workforce that attracts western companies. Philippines is transitioning from an agricultural country to one based on services and manufacturing and is predicted to have one of the largest economies in the world sometime in the next 30 years.   Population size: 109 Million Internet penetration: 43% Most …