Is SEO Marketing?

In most organizations, SEO is typically considered a marketing function but should it be? The answer to this depends on the SEO needs of the company. In a smaller organization or a company who’s primary online presence has less than 100 pages SEO efforts will primarily focused on the content aspects to organic marketing: Keyword …

Podcasts of Search and Digital Marketing

I frequently get asked by people new to the world of digital marketing for some resources on learning online marketing. When I first started learning SEO, my education came from a few books I found. Those books still exist, but they wouldn’t be the best way to learn something as dynamic as search in 2020. …

When to start SEO

Unlike paid traffic, SEO is not an instant faucet of growth; therefore an SEO foundation must be poured long before a site actually needs the traffic. At the same time, SEO is not a simple side project and an SEO focus immediately upon the launch of a company risks diverting resources from other channels that …

How to hire for an in-house SEO opening

Hiring for SEO is really hard and it is about to get even harder. After an extended period of time where many large organizations chose to not focus on SEO internally, there is suddenly renewed interest in hiring for SEO. The following is my opinion based on independent research on the sequence of events behind …

What does search query intent mean?

In the early days of SEO, the process of choosing keywords to target was quite literal. It really mattered whether you optimized for the singular vs plural version of a keyword or which specific synonym you included in a piece of content. In the same vein, ideas such as keyword density (using a keyword multiple …

How long does SEO take?

Understanding how long it will take to generate results is one of the biggest questions anyone looking to undertake any SEO effort is going to want to answer. You could know how to build infographic links, the best usage of backlinks and keywords and still not be able to determine the time it would take …