Cryptocurrency Experts on Linkedin

As the price of Bitcoin skyrocketed, I noticed an uptick in people adding me on LinkedIn that claimed to be Cryptocurrency experts. Admittedly, I don’t know much about cryptocurrency and blockchain, but I know enough that it inhabits the upper echelons of computer science and cryptology. The “experts” that purport to know everything about blockchain …

Optimizing for the Invisible Search Keyword

In the early days of search, optimizing for a particular keyword was as easy as jamming it (and every related iteration) in a meta keywords tag. As search engines, namely Google, became more advanced they began utilizing other signals like placement of a keyword, keyword density, and backlinks to determine the relevance of a webpage …

cctld duplicate content

ccTLD’s Not the Preferred Way to Localize for Google?

In 2015 Google’s John Mueller published on Google’s Webmaster Blog that Google uses county code top top level domains (ccTLD) to determine the location targeting of a country. Q: What about real ccTLDs (country code top-level domains) : will Google favor ccTLDs (like .uk, .ae, etc.) as a local domain for people searching in those countries? A: …

International SEO

International SEO is Now Impossible Without A VPN

At the end of last month, Google announced that they would no longer change results based on the Google TLD used to conduct the search. Anyone that specializes in International SEO was already aware that merely changing the Google domain was not enough to see how results looked in another country (Google already included searcher …

Google Express

Google Express is Now Free

Google Express originally called Google Shopping Express quietly ended their subscription pricing on August 23rd. Up until today, Google charged an annual subscription just like Amazon Prime. The Google Express news of the day was dominated by the announcement that Google and Walmart would be partnering on voice search to combat Amazon, but there was …

Are soft 404’s Bad?

You may have seen errors in your Google Search Console about soft 404’s and wondered what they are. According to Google, a soft 404 is when the crawler discovers a page that Google believes to be an error page, but returns a 200 OK response header. This is a very important point since not returning …

Reputation Management After An Arrest

Throughout my decade plus of involvement in SEO, I have been contacted a few times by friends and acquaintances with ‘SEO emergencies’. If you guessed that the emergency had something to do with handcuffs, you are right. In each case,  the ’emergency’ had something to do with a negative article in the press that detailed …

How Whatsapp’s Snapchat Cloned Stories Feature is Doing

With its much-awaited IPO on the New York Stock Exchange, this is Snap’s biggest week in its short company history. For the longest time, Facebook, Snap’s most obvious competitor has been using every tool in its arsenal to undermine Snapchat’s success by offering the same features to Facebook users. Last week, Facebook aimed its most …