SEO & Growth // Enterprise-grade organic growth strategies from global SEO consultant and keynote speaker Eli Schwartz
It is amazing to me that in 2019 anyone would use still use rankings as a success metric for an SEO campaign. Rankings are a vanity metric and do not directly or even directly contribute to the success of a business. Using a rankings report to as the only way to measure SEO progress is …
Search engine optimization is a straightforward process of aiding search engines in best understanding the content of a website so it can garner the maximum visibility in search results. Like anything in technology, there is a set of best practices which need to be implemented correctly to help the machines that power the crawling, ranking …
Rand Fishkin recently published a blogpost referencing data that showed that Zero Click – defined as searches on Google that did not result in a click to any website at all – are now more than 50% of all searches. In my opinion, searches where the user does not ultimately click to another website are …
In April of this year, Google experienced a bug where new pages stopped getting indexed. In a first for Google, they published a detailed synopsis of what happened. Most of the time, our search engine runs properly. Our teams work hard to prevent technical issues that could affect our users who are searching the web, …
Over the last year I noticed that the velocity of inbound recruiters pinging me about SEO roles had been increasing. I was curious whether there are actually more SEO roles or am I just “lucky.” To understand the total landscape a bit more I turned to LinkedIn Sales Navigator to do some deeper research on …
In most organizations, SEO is typically considered a marketing function but should it be? The answer to this depends on the SEO needs of the company. In a smaller organization or a company who’s primary online presence has less than 100 pages SEO efforts will primarily focused on the content aspects to organic marketing: Keyword …
It is prudent to conduct SEO due diligence when investing in (or acquiring) a business that relies on organic search traffic for a substantial amount of revenue. If the SEO foundation is somewhat tenuous the organic traffic is at risk of a decrease or even disappearing if something changes on the site, in the competitive …
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I frequently get asked by people new to the world of digital marketing for some resources on learning online marketing. When I first started learning SEO, my education came from a few books I found. Those books still exist, but they wouldn’t be the best way to learn something as dynamic as search in 2020. …
Unlike paid traffic, SEO is not an instant faucet of growth; therefore an SEO foundation must be poured long before a site actually needs the traffic. At the same time, SEO is not a simple side project and an SEO focus immediately upon the launch of a company risks diverting resources from other channels that …