PSA: Using rankings to track SEO success is dumb

It is amazing to me that in 2019 anyone would use still use rankings as a success metric for an SEO campaign. Rankings are a vanity metric and do not directly or even directly contribute to the success of a business. Using a rankings report to as the only way to measure SEO progress is …

Big company vs small company SEO – enterprise SEO at scale

Search engine optimization is a straightforward process of aiding search engines in best understanding the content of a website so it can garner the maximum visibility in search results. Like anything in technology, there is a set of best practices which need to be implemented correctly to help the machines that power the crawling, ranking …

Zero click searches show the usefulness of search

Rand Fishkin recently published a blogpost referencing data that showed that Zero Click – defined as searches on Google that did not result in a click to any website at all – are now more than 50% of all searches. In my opinion, searches where the user does not ultimately click to another website are …

SEO manager

The SEO Job Outlook: Everything you wanted to know

 Over the last year I noticed that the velocity of inbound recruiters pinging me about SEO roles had been increasing. I was curious whether there are actually more SEO roles or am I just “lucky.” To understand the total landscape a bit more I turned to LinkedIn Sales Navigator to do some deeper research on …

Is SEO Marketing?

In most organizations, SEO is typically considered a marketing function but should it be? The answer to this depends on the SEO needs of the company. In a smaller organization or a company who’s primary online presence has less than 100 pages SEO efforts will primarily focused on the content aspects to organic marketing: Keyword …

Podcasts of Search and Digital Marketing

I frequently get asked by people new to the world of digital marketing for some resources on learning online marketing. When I first started learning SEO, my education came from a few books I found. Those books still exist, but they wouldn’t be the best way to learn something as dynamic as search in 2020. …

When to start SEO

Unlike paid traffic, SEO is not an instant faucet of growth; therefore an SEO foundation must be poured long before a site actually needs the traffic. At the same time, SEO is not a simple side project and an SEO focus immediately upon the launch of a company risks diverting resources from other channels that …