📌Eli Schwartz

In the early days of the Internet and search, Google differentiated themselves from the other search engines by focusing on quality signals to determine relevancy for a query. Amazingly, the other engines – and yes there were lots of other engines – completely ignored quality and looked at keyword matches to pages in the index. …

The tactics and strategies for SEO are very similar whether the target customer is a consumer, business, non-profit or government. In all cases, the goal is to maximize organic visibility for whomever is looking for this particular website or content. The means to achieve this goal are always the same. The real difference in strategies …

Competition and competitors are always a touchy subject in any business strategy, but things could get really heated in the digital marketing realm. Unlike in the offline world where attacking a competitor costs a pretty penny and is very visible, online there are many areas of opportunity to unseat a competitor without breaking a sweat. …

Managing SEO as a product means that SEO asks will have to fit within a typical product prioritization process. In many organizations, product requests must be accompanied with detailed information that would allow a product manager to stack rank any request against any other priority. The stack ranking will typically have the ask as well …

Within Growth circles there is this idea of “product led growth” which upends the whole premise of  marketing a product to promote adoption and instead focuses on getting a great product into the hands of users who become the marketing agents. In this paradigm, users of the product will the love it so much that …

In the realm of worlds where people think that Google is out to get them, there is a popular idea of a duplicate content penalty. As a result, there is a level of unjustified paranoia around ensuring that all content is unique and even efforts made to spin duplicate content into something else. There is …

Once you have decided what type of SEO person you want on your team, you will have a better sense of the skillset you want to ensure they have. With this in mind you can begin crafting an interview process and questions to ask during the interviews. Process Any SEO candidate should always meet with …

The primary success metric for SEO is whatever the business uses to judge any other marketing channel. Therefore, regarding reporting on SEO, there doesn’t need to be a specific SEO tool to prove that SEO is working. Either there is sales/revenue/leads attributed to an organic channel or there isn’t. There should of course be an …

Much like any offline business that likes to refresh the paint, reorganize a storefront, or renovate the same is applicable to online businesses or just the web presence of a company. However, when reconfiguring an online presence there is a lot more that must be considered especially when it comes to SEO. Choosing a new …

In 1996 Bill Gates coined the phrase “Content is King” in an essay where he explained why Microsoft was partnering with NBC. He predicted that content providers would be in the best position to monetize the nascent Internet, and he wanted to put Microsoft in a position to benefit from what he perceived to be …