SEO & Growth // Enterprise-grade organic growth strategies from global SEO consultant and keynote speaker Eli Schwartz
This post was first published on Techcrunch on May 16, 2019 Amazon dominates the top ranking positions of Google for tens of thousand of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals have an opportunity to follow Amazon’s SEO …
Understanding how long it will take to generate results is one of the biggest questions anyone looking to undertake any SEO effort is going to want to answer. The challenge with this and many other questions is that there is no blanket answer. Each and every site has its own unique fingerprint in Google’s index …
Update May 22, 2019: Additional fallout from this issue includes the City of Los Angeles suing Intuit, Senators including Bernie Sanders and Elizabeth Warren launching an investigation, and the state of New York launching a probe. All of these efforts refer to the robots directive as a deceptive search practice. As of today, there is still a robots …
I frequently get asked to share the SEO tools I use on a regular basis, so I created this placeholder post to put my current SEO stack I am always trying out new tools, and I will update tools on a regular basis. Crawling Screaming Frog DeepCrawl SiteBulb Rank checking, Keyword Research, Competitive Research In general I am never a …
When compared to any marketing channel, organic SEO is going to be one of the most profitable channels because there is a relatively low initial investment and the costs can be amortized over a multiple year period. The basic ROI formula for customer acquisition channels is whatever the value of the customer is to the …
Using keyword (AKA contextual) targeting for display ads might seem like a no-brainer, but it oversimplifies the tight match that there needs to be between the content theme and the ad. Contextual targeting on any ad network uses keywords chosen by the advertiser to drive the auction for where an ad placement will display. When …
SEO has come a long way from where it was in the days prior to Google’s Penguin update which neutralizing the common practice of buying lots of links that all used similar “head term” anchor text. In addition to devaluing efforts around websites using spammy tactics to rank on single keywords, Google also rolled out …
At a recent conference I was attending I was given The Storytelling Edge written by Joe Lazauskas and Shane Snow. This book is a highly engaging read on the power and necessity for businesses to use storytelling in their messages. The essential premise of the book is that customers remember and connect with the stories …
While there are many debates within the realm of SEO over what strategy is most effective to grow SEO traffic, the one thing everyone can agree on is that content – in any format- is the most critical component of any organic effort. Fast pages with a clean architecture will never drive any organic value …
For many years one of the best tools for real time keyword research was to type a keyword into Google – and then pause before hitting enter. This tactic resulted in suggestions that showed what the top 10 real time suggestions around a particular keyword. For example, one could type a company name and then …