Duplicate content is not a penalty

In the realm of worlds where people think that Google is out to get them, there is a popular idea of a duplicate content penalty. As a result, there is a level of unjustified paranoia around ensuring that all content is unique and even efforts made to spin duplicate content into something else. There is …

Interviewing SEO candidates

Once you have decided what type of SEO person you want on your team, you will have a better sense of the skillset you want to ensure they have. With this in mind you can begin crafting an interview process and questions to ask during the interviews. Process Any SEO candidate should always meet with …

SEO reporting – Google Search Console is all you need

The primary success metric for SEO is whatever the business uses to judge any other marketing channel. Therefore, regarding reporting on SEO, there doesn’t need to be a specific SEO tool to prove that SEO is working. Either there is sales/revenue/leads attributed to an organic channel or there isn’t. There should of course be an …

Site updates and migrations

Much like any offline business that likes to refresh the paint, reorganize a storefront, or renovate the same is applicable to online businesses or just the web presence of a company. However, when reconfiguring an online presence there is a lot more that must be considered especially when it comes to SEO. Choosing a new …

Content is NOT king

In 1996 Bill Gates coined the phrase “Content is King” in an essay where he explained why Microsoft was partnering with NBC. He predicted that content providers would be in the best position to monetize the nascent Internet, and he wanted to put Microsoft in a position to benefit from what he perceived to be …

SEO is top of the funnel.

Within marketing teams the most attention both good and bad is paid to the initiatives that cost significant sums of money. There will be frequent executive check-ins, quarterly reviews, detailed reporting and of course an attribution system that relies on something a lot more sophisticated that a gut belief. In fact, the entire company wide …

Mobile SEO is just SEO

With the rise of mobile in the collective marketing consciousness, there are some that might think they need a separate mobile SEO strategy. For most sites, this approach would be entirely unnecessary and in fact might even force them to split their resources unnecessarily. At its core, any mobile marketing strategy is just a traditional …

Voice search is not going to take over text search

Given all the attention voice search gets in the media, you wouldn’t be alone in thinking that traditional search is going to cease to exist in the very near future. This prospect is terrifying for many that rely on organic or even paid search as a primary source of online users and customers. In my …

The head keyword is obsolete

Initially, Google’s core algorithms were focused on ranking its index of websites in an ordered list in relation to a user’s query. As the algorithms matured, Google incorporated artificial intelligence to try to better understand what a user is seeking and to help them search better. (Tangential note: Google recently announced they have deployed a …

SEO is a continuous process

Within large organizations where SEO efforts belong to a dedicated team, there’s a common misconception that SEO is an action that needs to be conducted as one-time event during a product process. It may be that products “need to be cleared with the SEO team” or once they are complete the are “sent to SEO” …