Eli Schwartz

New Zealand SEO and SEM Guide – 📌Eli Schwartz

Usually lumped in with Australia as a single market, New Zealand is actually 900 miles off the Australia coast in the Southwest Pacific. It is an export driven economy with a relatively small population and actually does have more sheep than humans.


  • Population size: 5 million
  • Internet penetration: 86 %
  • Most popular search engines Google
  • Currency: NZD
  • Language: English
  • Time zones: GMT +12
  • Major cities: Auckland
  • Most popular Internet TLD: .CO.NZ


What you need to know to run successful campaigns: There is nothing special that needs to be done for New Zealand and Australian campaigns can be run in New Zealand without any significant modifications.