Google is testing inserting knowledge graph information as a part of the actual search result. Typical knowledge graph info is shown just for the primary search query when it matches a brand, but in this test they are adding that to all sites that have knowledge graph enabled. The text that is included in the snippet is the same text that is in the knowledge box that would show up on the right side of the results.
Here is what the results looked like in this test when I searched “survey”. Notice the brand name to the right of the URL underneath the title.
This is what the knowledge box looks like as a part of the search result:
And here’s what Wikipedia’s knowledge box looks like:
Have you seen something similar?
