Eli Schwartz

One of the fastest growing economies with a highly educated workforce. While Internet penetration is low and the technology infrastructure currently leaves a lot to be desired, the population of wealthy web users dwarfs the entire populations of most countries in the world. India, for the most part is still developing, but if you have a product or tool that could fit the populace, this country should not be ignored. Many people in the West were introduced to India’s economic prowess during the last decade as Western companies moved their back office operations to India. The high demand for educated employees has caused wages to rise and these educated well off people are flocking in droves to purchase Western products and services.

  • Population size: 1.3 Billion
  • Internet penetration 30%
  • Most popular search engines: Google
  • Currency INR
  • Language Hindi, English
  • Time zones:  GMT + 5:30
  • Major cities: Bangalore, Mumbai, New Dehli
  • Most popular Internet TLD .IN , .CO.IN

What you need to know to run successful campaigns: While Hindi is the official language many people speak English fluently and will conduct their search engine activities solely in English. India is very much a mobile first economy with huge companies like Flipkart (India’s Amazon) forgoing desktop websites completely in favor of mobile apps only. Mobile data is relatively expensive for customers in India, so customers will shy away from apps that require a lot of data usage.  India has many companies that simply copy services and products offered in the West, so you may find yourself competing against a clone of your own service