Google Test: Adwords With White Backgrounds

Google is testing a new way of displaying Adwords ads that does not show a differentiating background color and instead labels the ad spots as “Ad”. Except for this label the paid and organic spots look exactly the same.

Google Test Adwords

This is the standard view that Google is showing now to users not in the test.

Traditional Adwords View

This new way of displaying ads will definitely make it even harder for users to differentiate between paid and organic positions.

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