SEO & Growth // Enterprise-grade organic growth strategies from global SEO consultant and keynote speaker Eli Schwartz
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The root of technical SEO is a deep understanding of a website’s architecture and how Google relates to the pages on the site. In my experience, the best way to gain this level of knowledge on any individual site is through deep log file analysis of Googlebot and user access logs. Google Search Console reveals …
Search console is one of my favorite SEO tools as it provides some of the best data directly from Google search database. The drawback to the Search Console data is that it is sanitized and normalized; however, without precise data it is a great source of directional insights. One challenge that most people will face …
Google Express originally called Google Shopping Express quietly ended their subscription pricing on August 23rd. Up until today, Google charged an annual subscription just like Amazon Prime. The Google Express news of the day was dominated by the announcement that Google and Walmart would be partnering on voice search to combat Amazon, but there was …
In 2016 Google told Search Engine Land that trillions of searches are conducted per year on its search engine and most people conduct dozens of searches per day. Google produced a great microsite which explains how Google search works, but in a nutshell, Google archives the entire web into a database and every search is …
Anyone that has ever tried to do any analysis on large amounts of data in Google Analytics has likely been faced with the scourge of data sampling. In Google’s help sections they try to explain the rationale for data sampling by comparing it to trees in a forest. In data analysis, sampling is the practice …
You may have seen errors in your Google Search Console about soft 404’s and wondered what they are. According to Google, a soft 404 is when the crawler discovers a page that Google believes to be an error page, but returns a 200 OK response header. This is a very important point since not returning …
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There are enough marketing slogans and clichés to fill the hundreds of business books produced every year. Most of them you can disregard and just focus on what works for your particular business and industry. However, if you conduct any commerce across borders here’s a strategy you can’t afford to ignore: “Don’t sell soccer balls when …
There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a KPI. While I wholeheartedly agree that rank tracking should not be the primary metric one uses to determine SEO success or failure, rankings reports still play an important part in …
Originally published at SearchEngineJournal There are many words which are spelled the same but have different meanings based on language and location. A very simple example is the word “football”. In the US and Canada refers to a game played with a ball that is thrown in the air and carried towards a goal; while, …