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Google Express

Google Express is Now Free

Google Express originally called Google Shopping Express quietly ended their subscription pricing on August 23rd. Up until today, Google charged an annual subscription just like Amazon Prime. The Google Express news of the day was dominated by the announcement that Google and Walmart would be partnering on voice search to combat Amazon, but there was …

Are soft 404’s Bad?

You may have seen errors in your Google Search Console about soft 404’s and wondered what they are. According to Google, a soft 404 is when the crawler discovers a page that Google believes to be an error page, but returns a 200 OK response header. This is a very important point since not returning …

Splunk for SEO

The root of technical SEO is a deep understanding of a website’s architecture and how Google relates to the pages on the site. In my experience, the best way to gain this level of knowledge on any individual site is through deep log file analysis. My favorite tool for this task is Splunk. For the …

ISO country codes

Language family Language name Native name 639-1 Northwest Caucasian Abkhaz аҧсуа бызшәа, аҧсшәа ab Afro-Asiatic Afar Afaraf aa Indo-European Afrikaans Afrikaans af Niger–Congo Akan Akan ak Indo-European Albanian Shqip sq Afro-Asiatic Amharic አማርኛ am Afro-Asiatic Arabic العربية ar Indo-European Aragonese aragonés an Indo-European Armenian Հայերեն hy Indo-European Assamese অসমীয়া as Northeast Caucasian Avaric авар мацӀ, …

Don’t Sell Soccer Balls When Customers Play Football

There are enough marketing slogans and clichés to fill the hundreds of business books produced every year. Most of them you can disregard and just focus on what works for your particular business and industry. However, if you conduct any commerce across borders here’s a strategy you can’t afford to ignore: “Don’t sell soccer balls when …

Four Ways To Check International Rankings for Free

There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a KPI. While I wholeheartedly agree that rank tracking should not be the primary metric one uses to determine SEO success or failure, rankings reports still play an important part in …