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Optimizing for the Invisible Search Keyword

In the early days of search, optimizing for a particular keyword was as easy as jamming it (and every related iteration) in a meta keywords tag. As search engines, namely Google, became more advanced, websites began utilizing other signals, like placement of a keyword, keyword density, and backlinks, all acquired from some of the best …

Google is the source and antidote to bad medical advice online

We are privileged to live in an age overflowing with information. With access to the entire world’s knowledge literally in our pockets, there is never an excuse to have dinner debates about whether Friendster was the world’s first social network or how to the source of a Singlish phrase. Even more than the random useless trivia that we draw …

Competition is Good for Google and the World

I recently wrote on SearchEngineLand that after many years of stability, Google’s share of the search market dipped a few percentage points, according to the October Comscore’s report on desktop search market rankings (Note, the Google search market share number has remained at the current level since the October decline).  Like many digital marketers, I …