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SEO Profit Calculation and Why It Beats Every Other Channel

When compared to any marketing channel, organic SEO is going to be one of the most profitable channels because there is a relatively low initial investment and the costs can be amortized over a multiple year period. The basic ROI formula for customer acquisition channels is whatever the value of the customer is to the …

SEO Keyword Research Should Start at the Top of the Funnel

While there are many debates within the realm of SEO over what strategy is most effective to grow SEO traffic, the one thing everyone can agree on is that content – in any format- is the most critical component of any organic effort. Fast pages with a clean architecture will never drive any organic value …

SEO Prediction and Themes for 2019

Year after year in December there have , many have been predicting the year of impending death of SEO and there were some years, I almost believed it. Now, not only do I not think SEO is on any sort of death bed, I think that its brightest years are still to come. For years, …

What is an SEO site audit and do you need one?

I was once talking to an entrepreneur about the SEO performance on his site, and I suggested that he might want to get an SEO site audit to make sure that all of his bases are covered when it comes to SEO. He immediately rejected that idea since as he said “we already have Moz, …

Here Are The Top Marketing Words in Job Titles on LinkedIn

I have been spending a lot of time in LinkedIn lately trying to fill an open SEO position at SurveyMonkey. (If you are a creative and analytical SEO person and want to join an amazing pre-IPO company with millions of organic visits per month, please get in touch!) Having looked at hundreds of LinkedIn profiles …

Optimizing for the Invisible Search Keyword

In the early days of search, optimizing for a particular keyword was as easy as jamming it (and every related iteration) in a meta keywords tag. As search engines, namely Google, became more advanced, websites began utilizing other signals, like placement of a keyword, keyword density, and backlinks, all acquired from some of the best …

Google is the source and antidote to bad medical advice online

We are privileged to live in an age overflowing with information. With access to the entire world’s knowledge literally in our pockets, there is never an excuse to have dinner debates about whether Friendster was the world’s first social network or how to the source of a Singlish phrase. Even more than the random useless trivia that we draw …

Competition is Good for Google and the World

I recently wrote on SearchEngineLand that after many years of stability, Google’s share of the search market dipped a few percentage points, according to the October Comscore’s report on desktop search market rankings (Note, the Google search market share number has remained at the current level since the October decline).  Like many digital marketers, I …