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How to hire for an in-house SEO opening

Hiring for SEO is really hard and it is about to get even harder. After an extended period of time where many large organizations chose to not focus on SEO internally, there is suddenly renewed interest in hiring for SEO. The following is my opinion based on independent research on the sequence of events behind …

What does search query intent mean?

In the early days of SEO, the process of choosing keywords to target was quite literal. It really mattered whether you optimized for the singular vs plural version of a keyword or which specific synonym you included in a piece of content. In the same vein, ideas such as keyword density (using a keyword multiple …

How long does SEO take?

Understanding how long it will take to generate results is one of the biggest questions anyone looking to undertake any SEO effort is going to want to answer. You could know how to build infographic links, the best usage of backlinks and keywords and still not be able to determine the time it would take …

SEO tech stack – these are my go-to SEO tools

I frequently get asked to share the SEO tools I use on a regular basis, so I created this placeholder post to put my current SEO stack I am always trying out new tools, and I will update tools on a regular basis. Crawling Screaming Frog DeepCrawl SiteBulb RankĀ checking,Ā KeywordĀ Research,Ā CompetitiveĀ Research In general I am never a …

SEO Profit Calculation and Why It Beats Every Other Channel

When compared to any marketing channel, organic SEO is going to be one of the most profitable channels because there is a relatively low initial investment and the costs can be amortized over a multiple year period. The basic ROI formula for customer acquisition channels is whatever the value of the customer is to the …

SEO Keyword Research Should Start at the Top of the Funnel

While there are many debates within the realm of SEO over what strategy is most effective to grow SEO traffic, the one thing everyone can agree on is that content – in any format- is the most critical component of any organic effort. Fast pages with a clean architecture will never drive any organic value …

SEO Prediction and Themes for 2019

Year after year in December there have , many have been predicting the year of impending death of SEO and there were some years, I almost believed it. Now, not only do I not think SEO is on any sort of death bed, I think that its brightest years are still to come. For years, …

What is an SEO site audit and do you need one?

I was once talking to an entrepreneur about the SEO performance on his site, and I suggested that he might want to get an SEO site audit to make sure that all of his bases are covered when it comes to SEO. He immediately rejected that idea since as he said ā€œwe already have Moz, …