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Here Are The Top Marketing Words in Job Titles on LinkedIn

I have been spending a lot of time in LinkedIn lately trying to fill an open SEO position at SurveyMonkey. (If you are a creative and analytical SEO person and want to join an amazing pre-IPO company with millions of organic visits per month, please get in touch!) Having looked at hundreds of LinkedIn profiles …

Optimizing for the Invisible Search Keyword

In the early days of search, optimizing for a particular keyword was as easy as jamming it (and every related iteration) in a meta keywords tag. As search engines, namely Google, became more advanced they began utilizing other signals like placement of a keyword, keyword density, and backlinks to determine the relevance of a webpage …

Competition is Good for Google and the World

I recently wrote on SearchEngineLand that after many years of stability, Google’s share of the search market dipped a few percentage points, according to the October Comscore’s report on desktop search market rankings (Note, the Google search market share number has remained at the current level since the October decline).  Like many digital marketers, I …