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The Compounding Effect of SEO

In the world of investing whether at an exclusive hedge fund or a basic retirement plan, the effect of compounding growth is a bigger driver of returns than lucky timing or discovering massively undervalued opportunities. Explained simply, compounding is the idea of earning returns – even small ones – which are then added to the …

There is no reason to fear the Google Algorithm

Every time there is a rumor of a Google algorithm update, a general panic ripples through the massive community of people who are heavily reliant on free traffic from Google’s search users. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) of surviving the algo …

Domain Authority Scores are NOT KPI’s

Years ago, Google used to have a publicly visible score called Page Rank that ranked the authority of a website based on backlinks. All websites began with a score of zero and as they acquired valuable backlinks the score moved up to a maximum of ten. Most well trafficked sites hovered around a five or …

How to use the Wayback Machine for SEO

In 2001, a nonprofit named the Internet Archive launched a new tool called the Wayback Machine on the URL: archive.org. The mission of the Internet Archive was to build a digital library of the Internet’s history, much the same way paper copies of newspapers are saved in perpetuity. Because webpages are constantly changing, the Wayback …

HTML Sitemaps for SEO – 7 reasons you need one

A sitemap guides your website visitors to where they want to go. It’s where they turn if they haven’t found what they are looking from those dropdown menus. Beyond helping your visitors navigate your website, which should be the primary focus of any marketing effort, there are many other reasons to use a sitemap. First, …

The power of backlinks for SEO

In the early days of the Internet and search, Google differentiated themselves from the other search engines by focusing on quality signals to determine relevancy for a query. Amazingly, the other engines – and yes there were lots of other engines – completely ignored quality and looked at keyword matches to pages in the index. …

B2B SEO vs B2C SEO

The tactics and strategies for SEO are very similar whether the target customer is a consumer, business, non-profit or government. In all cases, the goal is to maximize organic visibility for whomever is looking for this particular website or content. The means to achieve this goal are always the same. The real difference in strategies …

Competition and SEO

Competition and competitors are always a touchy subject in any business strategy, but things could get really heated in the digital marketing realm. Unlike in the offline world where attacking a competitor costs a pretty penny and is very visible, online there are many areas of opportunity to unseat a competitor without breaking a sweat. …

SEO project management and workflow

Managing SEO as a product means that SEO asks will have to fit within a typical product prioritization process. In many organizations, product requests must be accompanied with detailed information that would allow a product manager to stack rank any request against any other priority. The stack ranking will typically have the ask as well …