The Covid19 pandemic has completely upended our entire economy and lives in a way that would have seemed unimaginable just a couple months ago. Most stores are closed, the travel industry has been idled and the unemployment rate is frightening. The prospects for small businesses both on and offline seem absolutely dire.
In 2005, Google along with the other search engines that at the time still mattered launched a new attribute to describe a link termed the “nofollow”. The nofollow attribute was a way for Google to disincentivize a spam issue specifically to acquire links that was spiraling out of control. With the nofollow attribute, websites could in theory negate the SEO value of any outbound link simply by declaring them to be nofollowed.
As a result of the Coronavirus pandemic and the associated recommendations to avoid leaving the home, there are a myriad of products and services that are on a temporary pause. As a result, it would not be prudent to continue paying to market these items.
Jargon kills the internal influence and unnecessarily impacts the effectiveness of a marketing team. Jargon, abbreviations, and bullets without explanation have their utility, but they should not be used in a public setting that includes a non-marketing audience.
In the military, operations are typically given a code name to align everyone to the mission and keep the actual objective secret. As the practice took hold in World War I and II, the naming convention of missions began to take on names that connoted strength. Winston Churchill had a role in personally picking the names of missions and even set out guidelines that encouraged planners to use names of heroes of antiquity, figures from Greek and Roman mythology, and names of war heroes.
Within technology project management there are many popular methods for organizing workflow. The two most common are Waterfall and Agile. There are advantages and disadvantages to each one, but for SEO Agile is the way to go.
In this year’s Super Bowl like all the past years, Google ran a commercial. In prior years, Google highlighted search, but this year they decided to put the focus on the Google Assistant. Based on immediate Twitter responses as well as recaps about the ads that ran this year, Google definitely hit the mark by causing an emotional response.
In their bestselling book, Blue Ocean Strategy, authors Chan Kim & Renée Mauborgne promote a creative approach to marketing. They contend that when companies compete with each other in a known space market space with defined boundaries, this should be a termed a Red Ocean.
Very often in conversations about digital marketing, I hear SEO (free search traffic) referred to as the opposite side of the spectrum of SEM (paid search marketing). In this view, SEO and SEM teams are competing with each other for resources and budget. In my opinion, this is not the right way to view these teams and is in fact counterproductive.
In the world of investing whether at an exclusive hedge fund or a basic retirement plan, the effect of compounding growth is a bigger driver of returns than lucky timing or discovering massively undervalued opportunities. Explained simply, compounding is the idea of earning returns – even small ones – which are then added to the principle. Compounding is generating earnings from earnings.