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Content is NOT king

In 1996 Bill Gates coined the phrase “Content is King” in an essay where he explained why Microsoft was partnering with NBC. He predicted that content providers would be in the best position to monetize the nascent Internet, and he wanted to put Microsoft in a position to benefit from what he perceived to be …

SEO is top of the funnel.

Within marketing teams the most attention both good and bad is paid to the initiatives that cost significant sums of money. There will be frequent executive check-ins, quarterly reviews, detailed reporting and of course an attribution system that relies on something a lot more sophisticated that a gut belief. In fact, the entire company wide …

Mobile SEO is just SEO

With the rise of mobile in the collective marketing consciousness, there are some that might think they need a separate mobile SEO strategy. For most sites, this approach would be entirely unnecessary and in fact might even force them to split their resources unnecessarily. At its core, any mobile marketing strategy is just a traditional …

Voice search is not going to take over text search

Given all the attention voice search gets in the media, you wouldn’t be alone in thinking that traditional search is going to cease to exist in the very near future. This prospect is terrifying for many that rely on organic or even paid search as a primary source of online users and customers. In my …

The head keyword is obsolete

Initially, Google’s core algorithms were focused on ranking its index of websites in an ordered list in relation to a user’s query. As the algorithms matured, Google incorporated artificial intelligence to try to better understand what a user is seeking and to help them search better. (Tangential note: Google recently announced they have deployed a …

SEO is a continuous process

Within large organizations where SEO efforts belong to a dedicated team, there’s a common misconception that SEO is an action that needs to be conducted as one-time event during a product process. It may be that products “need to be cleared with the SEO team” or once they are complete the are “sent to SEO” …

SEO is not dead nor is it black magic

What is SEO? When search engines were first unleashed on to the world, early technology adopters quickly realized the tremendous economic windfall that could be realized from search engines sending traffic to their websites. Initial versions of search engines were essentially  online yellow pages, but at the same time early web users were infinitely more …

SEO can’t be replaced by software

S There are several tools that I love using daily and without them I would not be able to work on any SEO projects. Yet, I think tools are just that – tools to help complete a project they are not the solution in of themselves. I believe there are many areas where tools will …

SEO should be viewed as a product

One of the reasons a company may leave its SEO potential unfulfilled is because they inadvertently box in the person or people responsible for SEO. They leave the responsible party on their own as an individual contributor forced to go through their manager to get anything done. This flaw in structure is because SEO is …

In large companies winning is all about incrementality

The best way to be successful in a process driven large company is to always keep the focus on small incremental wins. Little wins will ladder up into bigger wins as the smalls wins begin to add up in the impact they are having within a company. Building a detailed plan for incrementality is so …