SEO

In 2005, Google along with the other search engines that at the time still mattered launched a new attribute to describe a link termed the “nofollow”. The nofollow attribute was a way for Google to disincentivize a spam issue specifically to acquire links that was spiraling out of control. With the nofollow attribute, websites could …

As a result of the Coronavirus pandemic and the associated recommendations to avoid leaving the home, there are a myriad of products and services that are on a temporary pause. As a result, it would not be prudent to continue paying to market these items. Inevitably, budgets will be shifted around as the COVID19 response …

Jargon kills the internal influence and unnecessarily impacts the effectiveness of a marketing team. Jargon, abbreviations, and bullets without explanation have their utility, but they should not be used in a public setting that includes a non-marketing audience. Each time a word is used that is not understood by the listener or reader, an opportunity …

In the military, operations are typically given a code name to align everyone to the mission and keep the actual objective secret. As the practice took hold in World War I and II, the naming convention of missions began to take on names that connoted strength. Winston Churchill had a role in personally picking the …

Within technology project management there are many popular methods for organizing workflow. The two most common are Waterfall and Agile. There are advantages and disadvantages to each one, but for SEO Agile is the way to go. Waterfall Waterfall is essentially a linear process for project management and development. Step one must be completed before …

In this year’s Super Bowl like all the past years, Google ran a commercial. In prior years, Google highlighted search, but this year they decided to put the focus on the Google Assistant.  Based on immediate Twitter responses as well as recaps about the ads that ran this year, Google definitely hit the mark by …

In their bestselling book, Blue Ocean Strategy, authors Chan Kim & Renée Mauborgne promote a creative approach to marketing. They contend that when companies compete with each other in a known space market space with defined boundaries, this should be a termed a Red Ocean. In this space, companies need to outperform their competition by …

Very often in conversations about digital marketing, I hear SEO (free search traffic) referred to as the opposite side of the spectrum of SEM (paid search marketing). In this view, SEO and SEM teams are competing with each other for resources and budget. In my opinion, this is not the right way to view these …

In the world of investing whether at an exclusive hedge fund or a basic retirement plan, the effect of compounding growth is a bigger driver of returns than lucky timing or discovering massively undervalued opportunities. Explained simply, compounding is the idea of earning returns – even small ones – which are then added to the …

Every time there is a rumor of a Google algorithm update, a general panic ripples through the massive community of people who are heavily reliant on free traffic from Google’s search users. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) of surviving the algo …