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International SEO Guide and Process

The first time I was faced with an international SEO challenge, I remember being completely baffled and having no idea where to start. I had plenty of SEO experience, but absolutely no background in doing SEO in languages I did not understand. As I started to dig into the SEO potential of the sites I …

cctld duplicate content

ccTLD’s Not the Preferred Way to Localize for Google?

In 2015 Google’s John Mueller published on Google’s Webmaster Blog that Google uses county code top top level domains (ccTLD) to determine the location targeting of a country. Q: What about real ccTLDs (country code top-level domains) : will Google favor ccTLDs (like .uk, .ae, etc.) as a local domain for people searching in those countries? A: …

International SEO

International SEO is Now Impossible Without A VPN

At the end of last month, Google announced that they would no longer change results based on the Google TLD used to conduct the search. Anyone that specializes in International SEO was already aware that merely changing the Google domain was not enough to see how results looked in another country (Google already included searcher …

International SEO, How To Get Started

My prediction for 2014 is that International and Multilingual SEO becomes more important than it has ever been. If you have been doing SEO for awhile you already know that good keyword research is the bedrock of any SEO campaign. Keyword research defines the domain you choose, the structure of your site, and the content …