Google seems to be testing where they place the URL for a specific result. In the test I noticed today, the URL is on top of the result. The result has the title and snippet, but Google is only showing the domain of the result and not the full path. I
Clicking the down error next to the domain only shows you the “cached” or “similar” options and there is no option to show the full URL path.
I like seeing the URL in a search result because I want to know if the result is a blog post, PDF or some other URL that I might not click. Additionally, there are times that I just want to copy the URL without clicking on it, and this option would no longer be available.
This gets really confusing when there are multiple results from the same domain.
According to Search Engine Land, Google’s new Hummingbird algorithm is supposed to be more “precise and fast,” putting greater emphasis on understanding the intent of the user’s query. As a part of Hummingbird, Google seems to now do more than focus target results to the query intent; they are also adjusting the search options navigation based on the perceived user intent.
Here are some examples of what appears to be a work in progress by Google.
When I searched Google I see a standard search options navigation showing “Web”, “Images”, “Maps”, “Shopping”, “News” and “More”.
Adding the word nav into the querymade Google think that I was looking for an application since they swapped “news” for “applications” as a search option.
When I searched Marketing Software the “News” option was replaced with “Patents”.
Showing “patents” as an option seems to make sense when the query contained software but when I swapped software with tools, Google replaced “patents” with “books.”
Curious, I queried the name of an actual book, Marketing in the Age of Google (by Vanessa Fox) to see if Google identified the query as a book. Unfortunately, Google thought that this query was for a video since they swapped the “books” option for “videos”.
I added the word book into the query to see if this would force “books” as a search option. However, Google’s intent matching was unable to recalculate so much so that they didn’t show any fifth option at all-only showing the four standard options.
Very specific queries,(Root Android 4.3 Forum) with the word forum showed “Discussions” as a search option…
But, if the query is less specific, (Android Forum) “discussions” is removed and the default “news” is shown instead.
Pasta dishes brings up “recipes” as a search option.
As expected, SEO blogs shows “blogs” as an option.
Changing the Google search options based on user queries seems to be in its very early stages; however, this feature could be useful for anyone trying to figure out how Google might classify a keyword.