According to Search Engine Land, Google’s new Hummingbird algorithm is supposed to be more “precise and fast,” putting greater emphasis on understanding the intent of the user’s query. As a part of Hummingbird, Google seems to now do more than focus target results to the query intent; they are also adjusting the search options navigation based on the perceived user intent.
Here are some examples of what appears to be a work in progress by Google.
When I searched Google I see a standard search options navigation showing “Web”, “Images”, “Maps”, “Shopping”, “News” and “More”.
Adding the word nav into the querymade Google think that I was looking for an application since they swapped “news” for “applications” as a search option.
When I searched Marketing Software the “News” option was replaced with “Patents”.
Showing “patents” as an option seems to make sense when the query contained software but when I swapped software with tools, Google replaced “patents” with “books.”
Curious, I queried the name of an actual book, Marketing in the Age of Google (by Vanessa Fox) to see if Google identified the query as a book. Unfortunately, Google thought that this query was for a video since they swapped the “books” option for “videos”.
I added the word book into the query to see if this would force “books” as a search option. However, Google’s intent matching was unable to recalculate so much so that they didn’t show any fifth option at all-only showing the four standard options.
Very specific queries,(Root Android 4.3 Forum) with the word forum showed “Discussions” as a search option…
But, if the query is less specific, (Android Forum) “discussions” is removed and the default “news” is shown instead.
Pasta dishes brings up “recipes” as a search option.
As expected, SEO blogs shows “blogs” as an option.
Changing the Google search options based on user queries seems to be in its very early stages; however, this feature could be useful for anyone trying to figure out how Google might classify a keyword.