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Google Test: Adwords With White Backgrounds

Google is testing a new way of displaying Adwords ads that does not show a differentiating background color and instead labels the ad spots as “Ad”. Except for this label the paid and organic spots look exactly the same. This is the standard view that Google is showing now to users not in the test. …

Does Google crawl 404 pages?

Does Google crawl and index 404 pages (not found)? I had heard conflicting theories from multiple people about how the Googlebot responded when it discovered a 404 pages. Does it immediately consider the 404 to be a hard stop, or will it crawl this like any other and possibly discover any linked pages. I set …

International SEO, How To Get Started

My prediction for 2014 is that International and Multilingual SEO becomes more important than it has ever been. If you have been doing SEO for awhile you already know that good keyword research is the bedrock of any SEO campaign. Keyword research defines the domain you choose, the structure of your site, and the content …

Pubcon 2013 Presentation Slides Collection

Here is a collection of as many Slideshare presentations as I was able to find on Twitter from this year’s Pubcon. My slides on In-House SEO Strategy are here.   If I am missing any, please submit them in the form below. VInce Blackham: Pinterest Marketing  Mike Ramsey: Local Marketing Mike King: Content Quality Alan …

Pubcon Las Vegas 2013 Slides and Links

Thank you for attending my session on In-house SEO at Pubcon Las Vegas. Slides: Eli schwartz -in-house seo pubcon las vegas 2013 – final from Eli Schwartz Here are links to tools I mentioned: ScreamingFrog: http://www.screamingfrog.co.uk/seo-spider/ Tamper for Firefox: https://addons.mozilla.org/En-us/firefox/addon/tamper-data/ Ayima Redirect Checker: http://www.ayima.com/seo-knowledge/redirect-checker.html Splunk: http://www.splunk.com/ Awstats: Extra section http://www.internetofficer.com/awstats/track-googlebot/ Awstats: http://awstats.sourceforge.net/ NerdyData: http://nerdydata.com/ Web Developer Plugin: https://chrome.google.com/webstore/detail/web-developer/bfbameneiokkgbdmiekhjnmfkcnldhhm?hl=en-US SurveyMonkey Audience $50 offer: …