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Competition is Good for Google and the World

I recently wrote on SearchEngineLand that after many years of stability, Google’s share of the search market dipped a few percentage points, according to the October Comscore’s report on desktop search market rankings (Note, the Google search market share number has remained at the current level since the October decline).  Like many digital marketers, I …

Which Country TLD’s Should You Register

If you run a business that is specifically targeted towards a single country or market, it might make sense to use a country code TLD (ccTLD) instead of a generic domain extension like .com, .org, or even .asia. Most countries have more than one domain extension option, so while you of course should buy all …

Splunk for SEO

The root of technical SEO is a deep understanding of a website’s architecture and how Google relates to the pages on the site. In my experience, the best way to gain this level of knowledge on any individual site is through deep log file analysis. My favorite tool for this task is Splunk. For the …

Is Black Friday a Relic of the Past?

For retailers all over the United States (and now even the world) the combination of Black Friday and Cyber Monday is a sales event that companies begin planning for months in advance. The planning doesn’t just sit with the marketing teams since every team from security to HR to even the cleaning staff needs to …

ISO country codes

Language family Language name Native name 639-1 Northwest Caucasian Abkhaz аҧсуа бызшәа, аҧсшәа ab Afro-Asiatic Afar Afaraf aa Indo-European Afrikaans Afrikaans af Niger–Congo Akan Akan ak Indo-European Albanian Shqip sq Afro-Asiatic Amharic አማርኛ am Afro-Asiatic Arabic العربية ar Indo-European Aragonese aragonés an Indo-European Armenian Հայերեն hy Indo-European Assamese অসমীয়া as Northeast Caucasian Avaric авар мацӀ, …

Don’t Sell Soccer Balls When Customers Play Football

There are enough marketing slogans and clichés to fill the hundreds of business books produced every year. Most of them you can disregard and just focus on what works for your particular business and industry. However, if you conduct any commerce across borders here’s a strategy you can’t afford to ignore: “Don’t sell soccer balls when …

Four Ways To Check International Rankings for Free

There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a KPI. While I wholeheartedly agree that rank tracking should not be the primary metric one uses to determine SEO success or failure, rankings reports still play an important part in …

Neglecting Global SEO is Like Only Optimizing for Bing

Originally published at SearchEngineJournal Introduction: This post is primarily targeted to marketers in the US and other English-speaking countries. Those of you that hail from other locales may be more accustomed to thinking globally. Prioritize Google vs Bing In just about every country in the world Google is by far the dominant search engine by market share. Bing is …