All posts by Eli

There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a KPI. While I wholeheartedly agree that rank tracking should not be the primary metric one uses to determine SEO success or failure, rankings reports still play an important part in …

Originally published at SearchEngineJournal There are many words which are spelled the same but have different meanings based on language and location.  A very simple example is the word “football”. In the US and Canada refers to a game played with a ball that is thrown in the air and carried towards a goal; while, …

Originally published at SearchEngineJournal Introduction: This post is primarily targeted to marketers in the US and other English-speaking countries. Those of you that hail from other locales may be more accustomed to thinking globally. Prioritize Google vs Bing In just about every country in the world Google is by far the dominant search engine by market share. Bing is …

Originally published at SearchEngineJournal Last month Baidu, the dominant search engine in China, announced they launched aPortuguese version of their search engine in Brazil. (You might notice they have opted for a subdomain on their .COM, instead of the .COM.BR Brazilian TLD that Google uses, but that’s for another post.) Brazil might seem like an odd first …

Originally published at SearchEngineJournal   In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires …

Originally published at SearchEngineJournal On October 29th, Baidu, China’s largest search engine, announced their Q3 earnings. In their earnings report, they declared that they had a “very strong quarter,” mostly as a result of mobile, which provided 36% of the total revenue, up from 30% in the previous quarter. Mobile Eclipses the Desktop Most newsworthy in the …

Anyone who has ever dabbled in any link building efforts is keenly aware that the easiest way to generate links organically is to publish unique and interesting content that others want to share with their readers. Yet, many site owners and bloggers are at a loss for an inexpensive method of creating truly interesting data. …

Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Google focused on calculating the PageRank of websites, and Yandex’s ranking algorithm took into account the distance between words and the relevance of documents to a searcher’s query. Both search engines have since evolved …

Here are my slides from Pubcon New Orleans on International keyword research: International Search Engine Optimization – Steps to Domination with Keyword Research from Eli Schwartz