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Four Ways To Check International Rankings for Free

There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a KPI. While I wholeheartedly agree that rank tracking should not be the primary metric one uses to determine SEO success or failure, rankings reports still play an important part in …

Neglecting Global SEO is Like Only Optimizing for Bing

Originally published at SearchEngineJournal Introduction: This post is primarily targeted to marketers in the US and other English-speaking countries. Those of you that hail from other locales may be more accustomed to thinking globally. Prioritize Google vs Bing In just about every country in the world Google is by far the dominant search engine by market share. Bing is …

Google Updates “Right to Be Forgotten” Notification

Originally published at SearchEngineJournal   In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires …

Baidu is Now a Mobile First Search Engine

Originally published at SearchEngineJournal On October 29th, Baidu, China’s largest search engine, announced their Q3 earnings. In their earnings report, they declared that they had a “very strong quarter,” mostly as a result of mobile, which provided 36% of the total revenue, up from 30% in the previous quarter. Mobile Eclipses the Desktop Most newsworthy in the …

How to Use Surveys to Build Links

Anyone who has ever dabbled in any link building efforts is keenly aware that the easiest way to generate links organically is to publish unique and interesting content that others want to share with their readers. Yet, many site owners and bloggers are at a loss for an inexpensive method of creating truly interesting data. …

5 ADVANTAGES TO YANDEX OVER GOOGLE IN RUSSIA

Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Google focused on calculating the PageRank of websites, and Yandex’s ranking algorithm took into account the distance between words and the relevance of documents to a searcher’s query. Both search engines have since evolved …