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SEO Keyword Research Should Start at the Top of the Funnel

While there are many debates within the realm of SEO over what strategy is most effective to grow SEO traffic, the one thing everyone can agree on is that content – in any format- is the most critical component of any organic effort. Fast pages with a clean architecture will never drive any organic value …

International SEO Guide and Process

The first time I was faced with an international SEO challenge, I remember being completely baffled and having no idea where to start. I had plenty of SEO experience, but absolutely no background in doing SEO in languages I did not understand. As I started to dig into the SEO potential of the sites I …

SEO Prediction and Themes for 2019

Year after year in December there have , many have been predicting the year of impending death of SEO and there were some years, I almost believed it. Now, not only do I not think SEO is on any sort of death bed, I think that its brightest years are still to come. For years, …

What is an SEO site audit and do you need one?

I was once talking to an entrepreneur about the SEO performance on his site, and I suggested that he might want to get an SEO site audit to make sure that all of his bases are covered when it comes to SEO. He immediately rejected that idea since as he said “we already have Moz, …

Killing Marketing

Book review: Killing Marketing

This past fall I spoke at Content Marketing World in Cleveland and I had a chance to get a signed copy of the book written by the founders of Content Marketing Institute and the conference. Killing Marketing, by Robert Rose and Joe Pulizzi is the marching orders most marketing leaders need to adopt immediately or …