Google is testing inserting knowledge graph information as a part of the actual search result. Typical knowledge graph info is shown just for the primary search query when it matches a brand, but in this test they are adding that to all sites that have knowledge graph enabled. The text that is included in the snippet is the same text that is in the knowledge box that would show up on the right side of the results.
Here is what the results looked like in this test when I searched “survey”. Notice the brand name to the right of the URL underneath the title.
This is what the knowledge box looks like as a part of the search result:
And here’s what Wikipedia’s knowledge box looks like:
Google is testing a new way of displaying Adwords ads that does not show a differentiating background color and instead labels the ad spots as “Ad”. Except for this label the paid and organic spots look exactly the same.
This is the standard view that Google is showing now to users not in the test.
This new way of displaying ads will definitely make it even harder for users to differentiate between paid and organic positions.
Does Google crawl and index 404 pages (not found)? I had heard conflicting theories from multiple people about how the Googlebot responded when it discovered a 404 pages. Does it immediately consider the 404 to be a hard stop, or will it crawl this like any other and possibly discover any linked pages.
I set out to find out by conducting the following test.
I created a brand new page on an authoritative domain. There were no internal nor external links to this page
The URL and title of the page was a single keyword that did not exist in Google
Added a link to the new page on a 404 page of another authoritative domain
The anchor text of the link was a word a word that did not exist in Google
Edited a footer link on the domain to contain a typo, so Googlebot would crawl the 404 as fast as possible
Googlebot discovered the 404 in 6 hours.
Google immediately crawled the “hidden” page
The hidden page became the only result ranked on the non-existent keyword
There are still no results for the non-existent keyword used in the anchor text on the 404 page
Google does crawl links discovered on a 404 of an authoritative domain
Googlebot does not trust the anchor text
I will continue testing to learn if the results change on a non-authoritative domain, and if a page can get ranked on a competitive keyword if the only link is on a 404 page.
My prediction for 2014 is that International and Multilingual SEO becomes more important than it has ever been. If you have been doing SEO for awhile you already know that good keyword research is the bedrock of any SEO campaign. Keyword research defines the domain you choose, the structure of your site, and the content you create. There are dozens of ways to do keyword research using anything from a simple Google suggest search to SEMRush for deep competitive research.
But what do you when you need to conduct research in a language you don’t speak? Suddenly, all those great keyword research tools become useless or at least really hard to use. Don’t despair! If you are willing to be a little bit patient you can do keyword research without knowing a single word in a given language if you follow these steps. You can even use your data to decide which phrases and synonyms to target just like you would in English.
To learn how to get started on International SEO, try some of the steps I outlined in the presentation below or discussed on video here. Any questions? Get in touch!
Google seems to be testing where they place the URL for a specific result. In the test I noticed today, the URL is on top of the result. The result has the title and snippet, but Google is only showing the domain of the result and not the full path. I
Clicking the down error next to the domain only shows you the “cached” or “similar” options and there is no option to show the full URL path.
I like seeing the URL in a search result because I want to know if the result is a blog post, PDF or some other URL that I might not click. Additionally, there are times that I just want to copy the URL without clicking on it, and this option would no longer be available.
This gets really confusing when there are multiple results from the same domain.
According to Search Engine Land, Google’s new Hummingbird algorithm is supposed to be more “precise and fast,” putting greater emphasis on understanding the intent of the user’s query. As a part of Hummingbird, Google seems to now do more than focus target results to the query intent; they are also adjusting the search options navigation based on the perceived user intent.
Here are some examples of what appears to be a work in progress by Google.
When I searched Google I see a standard search options navigation showing “Web”, “Images”, “Maps”, “Shopping”, “News” and “More”.
Adding the word nav into the querymade Google think that I was looking for an application since they swapped “news” for “applications” as a search option.
When I searched Marketing Software the “News” option was replaced with “Patents”.
Showing “patents” as an option seems to make sense when the query contained software but when I swapped software with tools, Google replaced “patents” with “books.”
Curious, I queried the name of an actual book, Marketing in the Age of Google (by Vanessa Fox) to see if Google identified the query as a book. Unfortunately, Google thought that this query was for a video since they swapped the “books” option for “videos”.
I added the word book into the query to see if this would force “books” as a search option. However, Google’s intent matching was unable to recalculate so much so that they didn’t show any fifth option at all-only showing the four standard options.
Very specific queries,(Root Android 4.3 Forum) with the word forum showed “Discussions” as a search option…
But, if the query is less specific, (Android Forum) “discussions” is removed and the default “news” is shown instead.
Pasta dishes brings up “recipes” as a search option.
As expected, SEO blogs shows “blogs” as an option.
Changing the Google search options based on user queries seems to be in its very early stages; however, this feature could be useful for anyone trying to figure out how Google might classify a keyword.