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Agile vs Waterfall SEO

Within technology project management there are many popular methods for organizing workflow. The two most common are Waterfall and Agile. There are advantages and disadvantages to each one, but for SEO Agile is the way to go. Waterfall Waterfall is essentially a linear process for project management and development. Step one must be completed before …

5 Lessons from Google’s Super Bowl Commercial

In this year’s Super Bowl like all the past years, Google ran a commercial. In prior years, Google highlighted search, but this year they decided to put the focus on the Google Assistant.  Based on immediate Twitter responses as well as recaps about the ads that ran this year, Google definitely hit the mark by …

Blue Ocean SEO is where the profit really is

In their bestselling book, Blue Ocean Strategy, authors Chan Kim & Renée Mauborgne promote a creative approach to marketing. They contend that when companies compete with each other in a known space market space with defined boundaries, this should be a termed a Red Ocean. In this space, companies need to outperform their competition by …

SEO and PPC are not enemies – they should work in tandem

Very often in conversations about digital marketing, I hear SEO (free search traffic) referred to as the opposite side of the spectrum of SEM (paid search marketing). In this view, SEO and SEM teams are competing with each other for resources and budget. In my opinion, this is not the right way to view these …

The Compounding Effect of SEO

In the world of investing whether at an exclusive hedge fund or a basic retirement plan, the effect of compounding growth is a bigger driver of returns than lucky timing or discovering massively undervalued opportunities. Explained simply, compounding is the idea of earning returns – even small ones – which are then added to the …

There is no reason to fear the Google Algorithm

Every time there is a rumor of a Google algorithm update, a general panic ripples through the massive community of people who are heavily reliant on free traffic from Google’s search users. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) of surviving the algo …

Domain Authority Scores are NOT KPI’s

Years ago, Google used to have a publicly visible score called Page Rank that ranked the authority of a website based on backlinks. All websites began with a score of zero and as they acquired valuable backlinks the score moved up to a maximum of ten. Most well trafficked sites hovered around a five or …

How to use the Wayback Machine for SEO

In 2001, a nonprofit named the Internet Archive launched a new tool called the Wayback Machine on the URL: archive.org. The mission of the Internet Archive was to build a digital library of the Internet’s history, much the same way paper copies of newspapers are saved in perpetuity. Because webpages are constantly changing, the Wayback …

HTML Sitemaps for SEO – 7 reasons you need one

A sitemap guides your website visitors to where they want to go. It’s where they turn if they haven’t found what they are looking from those dropdown menus. Beyond helping your visitors navigate your website, which should be the primary focus of any marketing effort, there are many other reasons to use a sitemap. First, …