Showing 129 Result(s)

How to use the Wayback Machine for SEO

In 2001, a nonprofit named the Internet Archive launched a new tool called the Wayback Machine on the URL: archive.org. The mission of the Internet Archive was to build a digital library of the Internet’s history, much the same way paper copies of newspapers are saved in perpetuity. Because webpages are constantly changing, the Wayback …

HTML Sitemaps for SEO – 7 reasons you need one

A sitemap guides your website visitors to where they want to go. It’s where they turn if they haven’t found what they are looking from those dropdown menus. Beyond helping your visitors navigate your website, which should be the primary focus of any marketing effort, there are many other reasons to use a sitemap. First, …

The power of backlinks for SEO

In the early days of the Internet and search, Google differentiated themselves from the other search engines by focusing on quality signals to determine relevancy for a query. Amazingly, the other engines – and yes there were lots of other engines – completely ignored quality and looked at keyword matches to pages in the index. …

B2B SEO vs B2C SEO

The tactics and strategies for SEO are very similar whether the target customer is a consumer, business, non-profit or government. In all cases, the goal is to maximize organic visibility for whomever is looking for this particular website or content. The means to achieve this goal are always the same. The real difference in strategies …

Competition and SEO

Competition and competitors are always a touchy subject in any business strategy, but things could get really heated in the digital marketing realm. Unlike in the offline world where attacking a competitor costs a pretty penny and is very visible, online there are many areas of opportunity to unseat a competitor without breaking a sweat. …

SEO project management and workflow

Managing SEO as a product means that SEO asks will have to fit within a typical product prioritization process. In many organizations, product requests must be accompanied with detailed information that would allow a product manager to stack rank any request against any other priority. The stack ranking will typically have the ask as well …

Duplicate content is not a penalty

In the realm of worlds where people think that Google is out to get them, there is a popular idea of a duplicate content penalty. As a result, there is a level of unjustified paranoia around ensuring that all content is unique and even efforts made to spin duplicate content into something else. There is …

Interviewing SEO candidates

Once you have decided what type of SEO person you want on your team, you will have a better sense of the skillset you want to ensure they have. With this in mind you can begin crafting an interview process and questions to ask during the interviews. Process Any SEO candidate should always meet with …

SEO reporting – Google Search Console is all you need

The primary success metric for SEO is whatever the business uses to judge any other marketing channel. Therefore, regarding reporting on SEO, there doesn’t need to be a specific SEO tool to prove that SEO is working. Either there is sales/revenue/leads attributed to an organic channel or there isn’t. There should of course be an …