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Why CCPA is the greatest thing ever for SEO

In mid-2018, the EU had the greatest impact on the tech industry EVER with the implementation of their overarching privacy law: GDPR. Since the EU doesn’t have the same lobbying culture that we do in the US, tech companies and the industry overall didn’t have enough influence on the wording of the law as they …

How to hire for an in-house SEO opening

Hiring for SEO is really hard and it is about to get even harder. After an extended period of time where many large organizations chose to not focus on SEO internally, there is suddenly renewed interest in hiring for SEO. The following is my opinion based on independent research on the sequence of events behind …

What does search query intent mean?

In the early days of SEO, the process of choosing keywords to target was quite literal. It really mattered whether you optimized for the singular vs plural version of a keyword or which specific synonym you included in a piece of content. In the same vein, ideas such as keyword density (using a keyword multiple …

How long does SEO take?

Understanding how long it will take to generate results is one of the biggest questions anyone looking to undertake any SEO effort is going to want to answer. The challenge with this and many other questions is that there is no blanket answer. Each and every site has its own unique fingerprint in Google’s index …

robots file

TurboTax’s Robots NoIndex Brings Regulatory Attention to SEO

Update May 22, 2019:   Additional fallout from this issue includes the City of Los Angeles suing Intuit, Senators including Bernie Sanders and Elizabeth Warren launching an investigation, and the state of New York launching a probe. All of these efforts refer to the robots directive as a deceptive search practice. As of today, there is still a robots …

SEO Profit Calculation and Why It Beats Every Other Channel

When compared to any marketing channel, organic SEO is going to be one of the most profitable channels because there is a relatively low initial investment and the costs can be amortized over a multiple year period. The basic ROI formula for customer acquisition channels is whatever the value of the customer is to the …

The Ugly Side of Keyword Targeted Display Ads

Using keyword (AKA contextual) targeting for display ads might seem like a no-brainer, but it oversimplifies the tight match that there needs to be between the content theme and the ad. Contextual targeting on any ad network uses keywords chosen by the advertiser to drive the auction for where an ad placement will display. When …