Asia

Phillipines SEO and SEM Guide

Known for its highly educated but lower paid workforce that attracts western companies. Philippines is transitioning from an agricultural country to one based on services and manufacturing and is predicted to have one of the largest economies in the world sometime in the next 30 years.

 

  • Population size: 109 Million
  • Internet penetration: 43%
  • Most popular search engines: Google
  • Currency: PHP
  • Language: Tagalog
  • Time zones: GMT +8
  • Major cities:  Manila
  • Most popular Internet TLD. PH

 

What you need to know to run successful campaigns: While Tagalog is the native language of the country, people in the larger cities primarily use English. If your customer base comprises of more affluent people, there is no need at all to translate and localize into Tagalog. Modern banking has a very low penetration and anything that requires an exchange of goods for money will require alternative payment solutions like C.O.D. (Cash on Delivery)

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